Tickle Me Elmo is a childrens' toy from Tyco, introduced in the United States in 1996, becoming that year's top fad. Bright red in color and based on Elmo, a Muppet character from Sesame Street, when squeezed, Elmo would chortle. When squeezed three times in a row, Elmo would begin to shake and laugh hysterically. On its back is a velcro access slit, inside which the batteries are located.
There was a small controversy after the release of the doll with parents groups that misheard one of Elmo's phrases. His "Hug Elmo" phrase was misunderstood by many as "F--k Elmo". The voicing was revised so that the phrase sounded clearer and unmistakable.
In 1996, the Tickle Me Elmo was the "Must Have" toy. Many parents literally fought other parents in North American toy stores to purchase one of the toys for Christmas. The short supply of the toy, due to unexpected demand, meant that stores hiked the price on the dolls drastically. Newspaper classifieds even sold the plush toy for hundreds of U.S. dollars. People reports that the US$28.99 toy fetched as much as $1500.
A clerk at the Wal-Mart in Fredericton, New Brunswick was among those injured by "Elmo-mania". A crowd of 300 stampeded into the store on 14 December 1996; spotting him with one of the remaining toys, he "was pulled under, trampled—the crotch was yanked out of [his] brand-new jeans." According to People, the clerk "suffered a pulled hamstring, injuries to his back, jaw and knee, a broken rib and a concussion."
The vibrating laughter produced by the Tickle Me Elmo uses the same motorized device that is used for the vibrate mode found in almost all cellular phones .[1]
Monday, December 4, 2006
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